NEBEREZHNYE CHELNY, Russia - Ford Sollers said it with flowers recently when it took part for the first time in Naberezhnye Chelny’s popular annual Festival of Flowers.
This year's event marked the festival's 25th year anniversary and participants presented a wide and colourful range of flower-themed compositions.
The Ford Sollers display featured the off-road Ford vehicles the company produces in the Tatarstan region.
Visitors to the festival were able to see Explorer and Kuga created from garden flowers, decorative plants and other natural materials. There was also a place for the premiere of a new model, the Ecosport, which will be produced locally in 2014.
The display was not only eye-catching, the company also used the event for recruitment. The company is increasing its production capacity and is actively recruiting employees. Visitors to the festival who were interested in employment were able to find out more information about career opportunities within Ford Sollers.
The media, bloggers, representatives of government agencies and senior local VIPs visited the Ford display, which was later awarded the accolade of “Best Sculpted Composition” by the event organisers.