DEARBORN – Ford and Lincoln closed 2012 on a high note in the Middle East – ending the year up 8 percent on the strength of sales of 75,796 vehicles. Both brands saw sales jump in the fourth quarter year-over-year says Larry Prein, Ford Middle East managing director.
Prein is confident the momentum will be equally strong in 2013.
“Last year was truly a landmark one for Ford in the region,” Prein said. “We continued to drive growth aggressively across our markets thanks to the great new products we’ve introduced lately, and the tremendous support we’ve seen from our dealers. In the last quarter we gained momentum as our supply got better. It is quite impressive to see that despite the discontinuation of the large volume Ford Crown Victoria, our total sales still recorded a double digit growth for the year.
In Saudi Arabia, overall sales were even year-over-year. However, excluding the impact of the Crown Victoria discontinuation, sales of the remaining vehicles grew by nearly 30 percent, with strong performances across the range. Top sellers included the Expedition, Explorer, Edge, Flex, Taurus, Fusion, Focus and Figo.
In the United Arab Emirates, total Ford and Lincoln sales posted a remarkable growth of 55 percent in 2012, with passenger cars recording a 38 percent increase. Best sellers included the Taurus, Mustang, Fusion and Ford’s all-new small car, Figo. Meanwhile, trucks and SUVs registered a whopping 55 percent increase.
In Kuwait, momentum was strong for 2012, with the Ford Focus, Mustang and Taurus achieving double digit growth while Edge, Flex, Explorer, Expedition and the F-150 recorded tremendous growth and contributed to a 50 percent jump in Ford SUV and truck sales in the country.
Ford also saw unprecedented growth in other markets, with impressive sales increases of 107 percent in Qatar, 42 percent in Oman and 48 percent in Bahrain.
“Overall, the momentum we gained together with our dealers in 2012 was truly remarkable, setting a robust foundation for us to launch into 2013 from,” Prein said. “We are confident that with the continued investments from our dealers and the great new product introductions from both the Ford and Lincoln brands coupled with aggressive customer-focused actions across the region, we will see yet another record performance in the Middle East.”