CHUNG-LI, Taiwan — Ford Lio Ho (FLH) will send a fleet of Ford-branded trucks to support this year’s Dajia Mazu Pilgrimage Event – one of the most important Taiwanese religious events, as part of the company’s continuous efforts to serve local communities.
Mazu, or “mother ancestor,” is the deity most commonly worshipped in Taiwan. The pilgrims will set out on a 330-km walk alongside temple visits and incense-offering rituals from April 5-13.
This is the fourth consecutive year FLH will sponsor the event. Together with the organizer, Dajia Jenn Lann Temple, FLH held a grand pre-launch ceremony on March 20 to wish the pilgrimage success and the pilgrims a safe journey.
Besides the ten Ford Econovan trucks that FLH provides as service trucks accompanying thousands of Mazu followers in the long walk, an all-new Ranger, which is often seen as a symbol of adventurous spirit, started the show that involved lion-dancing and other traditional cultural performances.
“We are emotionally connected to the local communities here in Taiwan,” said Milton Lai, general sales manager, FLH. “It is an honour to be part of the Dajia Mazu pilgrimage. Providing safe, reliable transportation to the believers reflects our commitment to serve the local communities’ best interests.”
FLH will also provide more than 5,000 specially-designed caps to the pilgrims. A Focus and a Fiesta will also be used as working crews’ vehicles.
Consumers who visit dealership shops for the Econovan during the pilgrimage will also get a protective talisman.
The all-new Ranger at the Jenn Lann Temple for the pre-launch ceremony.
This is the fourth consecutive year for FLH to sponsor the event.