TAIPEI, Taiwan — Ford Lio Ho (FLH) celebrated last year’s achievements and promised to continue going further by bringing new products to Taiwan, at its annual media spring wine festival.
Around 110 journalists from 61 business, automobile and lifestyle media attended the gathering named “Chun Jiou” (Spring Wine) — a tradition of welcoming the New Year, during which FLH made a committment to build on its success in 2012.
“Ford had a really successful year globally, in terms of both operating profits and the introduction of new products,” said Thomas Fann, FLH president, during his welcome speech. “It also served as the prelude to the Taiwan Better Plan, which oversaw the local success of Ford vehicles in 2012. We will continue that momentum by keep on bringing more new products to the market.”
After launching the new brand promise “Go Further” and unveiling popular new model Ford-brand vehicles including the Ranger, Fiesta, Focus and Mustang, FLH’s 2013 plan also includes an upgrade of manufacturing facilities and more innovative campaigns to further promote the brand.
The Spring Wine banquet was also used to launch the 24-hour Focus Free Test Drive Program. Introduced last year as a groundbreaking long-lasting test driving campaign, the 24-hour Free Drive allows consumers to own the car for 24 hours by just leaving a small deposit at the rental company.
With its partner IWS Rental, FLH is committed to providing consumers with innovative service that promises a new product experience.
“Last year we had the 24-hour Fiesta Free Drive, which turned out to be a great success,” said Anderson Liu, director of Marketing and Sales, FLH. “We hope more consumers will get a first-person experience with the new Focus this year.”
Executives from Ford Asia Pacific, including Karen Hampton, vice president, Communications, Ford Asia Pacific, attended the banquet as VIP guests.
Attending journalists were excited about Ford’s plan and eager to see more action in 2013.
“Great to see how Ford is determined to go further. It will be a pleasure to see Ford make something different,” said Show-Wei Wu from ChinaTime.
Spring Wine for a better year: FLH and Ford AP executives toasting for a successful future.
The 24-hour Focus Free Test Drive Programs intends to further promote the already-popular nameplate in Taiwan