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 Ford Lio Ho Celebrates Its 40th Anniversary in Taiwan by Announcing New Vehicles, Brand Promise

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TAIPEI, Taiwan –Ford Lio Ho launched a 5-year golden plan as it kicked off its 40th anniversary celebrations by announcing it will introduce the all-new Focus, all-new Ranger and the Mustang into the market in 2012. The news comes just weeks after Ford unveiled the all-new Fiesta in Taiwan.
“We are very proud to celebrate 40 years of building and selling great Ford vehicles in Taiwan,” said Joe Hinrichs, president, Ford Asia Pacific and Africa.  “As part of Ford Lio Ho’s commitment to Taiwan, today we confirmed that we will introduce three new vehicles here this year – the all-new Ford Focus, the all-new Ford Ranger pickup truck, and the one and only Ford Mustang. Introducing these striking, capable, high-quality and fun-to-drive products in Taiwan, reinforces how Ford is going further to continue to bring cars and trucks here that our customers want and value.”
In addition to the ambitious plan, Joe Hinrichs also unveiled Ford's new global brand promise, Go Further, to over 100 journalists.
"Go Further is the new global brand promise from Ford.  Go Further is a call to action. It informs us and inspires us. It is a reminder to step up to the plate. To bring our A-Game, every day," said Hinrichs.
Echoing Hinrichs' remarks, Dave Schoch, chairman and CEO of Ford Greater China, also shared his thoughts about the new brand promise.
“Go Further captures the way we do business every day in delighting our customers and exceeding their expectations,” said Schoch. “Ford is going further in continuing to expand in Taiwan. And the hard working men and women of Ford Lio Ho go further every day building, selling and serving cars and trucks in Taiwan.”
Speaking of its 40-years of operation in Taiwan, Albert Li, president of Ford Lio Ho, said the company will continue to serve the local communities.
"Today marked our 40th year in Taiwan. Our hard work during the past four decades has gained recognition from consumers in Taiwan. We will keep introducing more Ford global vehicles to the market, fulfilling our commitment to local consumers of bringing more products for them to choose," Li said at the press conference after the unveiling ceremony.
"Ford Lio Ho is a big family team, including employees, suppliers, dealers and business partners. It's the team work from the family members that have helped achieve 40-years of success in Taiwan. We will continue to work together and go further for the next 40 years," concluded Li.
As part of its aggressive growth in Asia, Ford is bringing more than 50 new vehicles and powertrains to the Asia Pacific and Africa region by mid-decade.  Ford recently opened a new assembly plant in Chongqing, China, that is producing the new Focus.  The company has six additional manufacturing facilities under construction in Asia. 



3/23/2012 1:00 AM