CHUNG-LI, Taiwan — Ford Lio Ho, Ford’s local joint venture in Taiwan, joined the 2014 Pingxi Sky Lantern Festival held by the New Taipei City Government on Feb 14. The theme of the evening was “Hope to Fly” as part of its support of local cultural events and its effort to promote a primary brand image.
The Pingxi Sky Lantern Festival is a famous traditional activity in Taiwan, which has garnered much international recognition and admiration in recent years. In 2013, CNN Travel named it one of the top 52 things to do in the world, and renowned travel publisher Fodor included this festival as one of the top 14 festivals everyone should participate in at least once in their lifetime.
Supported by the New Taipei City Government, this festival consists of a series of activities that begin in early February and go on for three consecutive weeks. This year, Ford Lio Ho joined the festivities on Feb 14, sharing the day with Valentine’s Day.
Printed with ‘Go Further’ and other positive words, a 3.6-meter-tall Ford Sky Lantern, along with 200 regular sized lanterns, were sent floating up in to the sky with good wishes collected from Ford Lio Ho employees and Ford Facebook followers. Ford gathered hundreds of wishes and released them with the lanterns, with some hoping for academic improvements, others for wealth and prosperity, but many were for peace and health for parents and loved ones. It’s believed that wishes will come true when the lanterns are released into the sky. Thousands of people came to witness this magical moment.
“The Sky Lantern Festival is a meaningful event in Taiwan,” said Anderson Liu, director, Marketing and Sales, Ford Lio Ho. “I am glad that Ford was the only sponsor of the event and was able to help our employees and fans with the hope of bringing our dream to ‘Go Further’ come true this year.”
Despite the cold and the rain, that did not put a damper on the evening. With the night sky beautifully lit up with hundreds of glowing lanterns, spirits remained high and smiles remained big, especially with the hot ginger tea offered by Ford Lio Ho, which helped to warm up over 10,000 people at the event. “At Ford, we always like to do more and we take pleasure on making that extra effort,” said Liu.