BRENTWOOD, England – Ford retained leadership of the UK market in January with total vehicle sales of 23,979. Ford's retail car market share in in the month was 14.7%, 0.3 percentage points up on the same month in 2012 and 5.4 percentage points of share ahead of its nearest rival. Ford retail car sales totalled 9,008 up from 7,628 in 2012.
Sales of both the Fiesta and the Focus were up, at 7,906 and 5,794 respectively, compared with January 2012. There were also increased sales for the C-MAX and the Kuga, while the Ford B-MAX continued to exceed sales expectations with 1,148 registrations, accounting for 24.2% of its segment.
Sales of Ford commercials in January were up from 3,845 to 4,393, compared with the same month last year, with share up from 20.8 to 21.7%. Ford medium commercials, headed by the Transit, were up from 3,271 to 3,492 and Ford’s share of MCV sales was 30.4%, up from 24.3 per cent in January 2012. Fiesta Van dominated its segment with a 65.5% share.
Mark Ovenden, Ford Britain managing director, said: "Ford is intent on maintaining the quality of its business in a fiercely competitive market. This is reflected in Ford driving up its share of more profitable retail sales while taking out marginal fleet business by lowering sales to daily rental fleets.”
According to the London-based Society of Motor Manufacturers’ and Traders, total January car sales in the UK were up 11.5% at 143,643, compared with January 2012. UK commercial vehicle sales were up 4.0% compared with last year. The LCV and MCV segments in which Ford competes were up 13.4 and 9.3% respectively.