BRENTWOOD, England - Ford is to transform its aftersales experience for retail customers with the introduction of a range of new services launched under the “Ford BlueService” name.
With a joint investment of £7.5m by Ford and its dealers, Ford BlueService is being rolled out across Ford’s 650-strong service network – the UK’s largest.
Ford BlueService includes a free electronic vehicle health check (Ford eCHECK), online service booking, Ford Assistance, Ford Accident Management and a Ford One Call helpline. Ford customers will also have the chance to boost their Nectar point balance with servicing offers rewarding two points for every £1 spent.
In the coming months Ford BlueService is set to expand with new customer benefits covering fixed pricing for parts, jobs and servicing, security and operating system upgrades and other online innovations.
Ford BlueService joins the latest aftersales services recently announced for commercial vehicle customers under the Transit24 name, offering convenient appointments, while-you-wait servicing and extended-opening service appointments.
Jon Wellsman, customer service division director, Ford of Britain, said: “This new package combining servicing, roadside assistance and an annual inspection will benefit customers driving Fords of any age or mileage. On top of that, the ability to call access services through a single contact number ensures unrivalled convenience and peace of mind.
“The Ford UK dealer network accommodates over one million customer visits a year, and it’s the company’s aim to make sure they receive the very best experience.”