DEARBORN - Ford recently launched a new comedy web series called Escape My Life, which is designed to showcase the features of the all-new 2013 Ford Escape in a unique and entertaining way.
Escape My Life stars standup comedian Natasha Leggero, actor Joe Lo Truglio, who appeared in Superbad and Pineapple Express, and, of course, the all-new Escape. Zombieland and upcoming Gangster Squad director Ruben Fleischer directs the show.
The series – which includes 8 webisodes – couples Hollywood wardrobe designer Skylar Browning, played by Leggero, who is in need of a new car and in turn receives a Ford Escape. Skylar is joined by Barry Gruber, played by Truglio, a product specialist who knows the ins and outs of the Escape.
“Escape My Life is a thoughtful approach to how Ford and the Escape engage with the consumer,” said Brock Winger, Digital Marketing manager. “We are not talking at them. We are showing them the Escape within real entertainment content.”
The storyline unfolds with the Escape as a visual part of Skylar’s lifestyle. Throughout the webisodes, Skylar and Barry create an intriguing comic foil while showcasing the features of the Escape.
Instead of traditional online banner ads and commercials, Escape My Life presents the Escape in the context of everyday Hollywood life.
Escape My Life will run for eight episodes on its own YouTube channel as well as Hulu, AOL, MSN/Wonderwall, GlamMedia, Tumblr, Facebook and other online outlets.
“The series reaches out to consumers where they are at in their media consumption behaviors,” said Winger. “We are not interrupting them and forcing them to go somewhere else or stop what they are doing in order to watch and enjoy the content.”
Tune in to Escape My Life at www.youtube.com/fordescape. And “like” the all-new Ford Escape on Facebook at www.facebook.com/fordescape to stay up to date with Skylar and Barry’s adventures.