SEOUL, South Korea - Ford Sales and Service-Korea President Jae Jung is the new chairman of the Korea Automobile Importers and Distributors Association. KAIDA supports deregulation efforts and provides input during the legislative process when the government is considering policy changes.
As chairman, Jung will lead the discussion on relevant trends and issues and said he would “put efforts to make the imported automotive industry move forward to the point where the market reaches 100,000 imported cars.” Imported vehicles represent only a fraction of car sales in Korea, and the organization is focused on increasing the profile of the 16 automotive brands it represents along with their sales momentum.
KAIDA also works to improve the perception of imported vehicles and resolve complaints.
Korea’s import market is dominated by German and Japanese brands. However the recent Korea-U.S. Free Trade Agreement is expected to both raise the profile of vehicles manufactured in the United States and increase the number of vehicles sold because they will cost consumers less.
As chairman, Jung will represent all importers but his appointment is also expected to shine a spotlight on Ford.
Jung received an MBA from the University of Pittsburgh. He joined Ford in 1992 as Korean Market development manager and was instrumental in establishing Ford Motor Company Korea. He has been president of Ford Korea since 2001.
Jung is the ninth chairman of KAIDA and is serving a two-year term.