SEOUL – Ford’s newest dealer partner in Korea, Polaris Auto, opened its showroom in Guri, Gyeonggi-do, and its new service center in Uijeongbu.
It’s the first Ford showroom by Polaris Auto, Ford’s third official dealer partner in Korea, in addition to Sunin Motors and Premier Motors. This showroom is the first imported auto showroom to be opened in Seoul’s northeast Gyeonggi province, including Uijeongbu, Yangju, Namyangju.
Additionally, Polaris Auto opened the service center in Uijeongbu to offer more convenient service to the local residents in advance of opening an official showroom in the near future.
Starting with the launch of the Guri showroom, Polaris Auto is planning to open four showrooms and service centers in Seoul and Gyeonggi, including in Uijeong-bu, Youg-san and in Eun-pyung within this year. Ford Korea is expected to expand the range of customers north of the Han River in Seoul to improve customer satisfaction by expanding its sales network and service capability in the region.
“Ford Korea is focusing on Seoul’s northeast region of Gyeonggi, which is the fastest growing area for the imported automaker industry,” said Jae Jung, president and CEO of Ford Korea. “Through a close and solid partnership with Polaris Auto, we will offer cutting-edge facilities, the best amenities and excellent customer service for customers near Guri, ensuring greater satisfaction.”