SEOUL – Ford Sales Service Korea offers industry-best service programs and wants to be certain customers and potential customers know that.
To get the word out, the company launched its most extensive service campaign to date – Peace of Mind – online, in digital formats, in print and on broadcast outlets, informing customers of the benefits of owning Ford vehicles when it comes to the parts and service experience. The campaign targets non-Ford customers considering an import brand and helps reinforce the purchase decision made by current Ford owners. The goal is to increase favorable opinion and consideration for Ford.
The campaign also highlights Ford’s best-in-class five year/100,000 kilometer bumper-to-bumper warranty, along with the Extended Service Plans included with the purchase of a Ford vehicle. Customers in Korea receive ESP PremiumCare, which covers repairs to thousands of key components including engine, transmission, steering and front suspension; as well as ESP Essential Maintenance, which covers regularly scheduled oil and filter changes.
Ford Korea President and CEO Jae Jung said, “After-service has priority in the business of both Ford and Lincoln. The campaign will inform customers of Ford Korea’s high quality after-services and moreover help them understand the range of the service coverage so they can fully appreciate the benefits.”
The campaign, which started in November, was to have concluded at the end of last year but has been extended until the end of April to further awareness of Ford’s service programs.
Ford Korea operates 27 showrooms and 24 service centers nationwide with160 service bays, providing more service capability per vehicle sold than most other brands.
It’s also known for the capability of its 132 service technicians, who captured titles three years in a row at the Ford Asia-Pacific Service Excellence World Cup competition.