DEARBORN - Ford continues their long history of engaging Hispanic audiences with clever and relevant communications. In this exciting campaign,‘Si Todo Fuera Como Un Ford’ (If Everything Was Like a Ford), Ford introduces a new Hispanic value positioning, integrated in 30 second branded TV spots for Focus, Fusion and Escape. The campaign builds on the EcoBoost story and other great features. The messaging which is aligned with the General Market campaign reaches Hispanics with relevant insights connecting Ford with this important audience.
With a holistic approach, the campaign will launch via a high-impact 120 second roadblock across all Spanish language network and cable stations tonight at 8:45 p.m., reaching 70 percent of the total Hispanic viewing audience. A robust social media push will invite audiences to continue the conversation online using #SiTodoFueraComoUnFord.
Additional elements supporting the Hispanic outreach include in-cinema presence in summer blockbuster movies, radio and DJ personalities integration as well as print partnerships.