JAKARTA, Indonesia — As part of its ongoing efforts to provide a world-class customer service experience, Ford Motor Indonesia (FMI) recently held its annual National Skills Contest in the capital city of Jakarta.
The contest is part of Ford’s on-going efforts to enhance skills and raise awareness among its service staff with new auto repair technologies, communication skills, and application of management knowledge into daily practices at dealerships.
"The annual contest is a nice way to recognize our colleagues at the dealerships who strive to deliver the highest-quality service to Ford customers throughout Indonesia," said Edwin Sugiarto, dealer operation manager, FMI. "It is also our way to motivate them to continually improve their skills in their respective field."
A total of 70 staff from the Sales, Service and Dealership Customer Relation Centre (DCRC) of authorized Ford dealerships across the island nation took part in the competition. The participants competed in seven contests based on their respective department, namely Sales Field, Sales Counter, Technician, Service Advisor, Parts Officer, Warranty Officer, and DCRC.
This year’s National Skills Contest included theoretical, practical and presentation tests covering updated knowledge of new technologies and features applied on Ford vehicles, the ability to properly apply procedures, diagnostics, and customer care skills.
"In our line of work, we come in contact directly with the customers. In addition to having in-depth knowledge of the products, we also have to present ourselves well and sincerely care for our customers," said Ansarullah, sales representative at Ford Jakarta Timur dealership, who was the first prize winner in the Sales Field category. "The National Skills Contest is a great way to gauge ourselves in those necessary skills."
"The peace of mind of having qualified and experienced customer care employees, knowledgeable sales person and helpful DCRC staff are a very important consideration in customer's vehicle buying decision. By further investing in the training and evaluation of our service team, we are helping to ensure this for our customers," said Bagus Susanto, managing director, FMI, closing the event.