BRENTWOOD, England – Ford of Britain increased car sales and market share in October and for the year-to-date.
Figures released by the London-based Society of Motor Manufacturers and Traders showed that total industry-wide UK car sales in October were up 12.1% to 151,252 units, compared with October 2011. For the year-to-date (end October) total UK car sales were 1,771,861 – up 5% compared with 2011.
Ford car sales outperformed the market by increasing 12.3% in October to 20,740. For the year-to-date, Ford registrations rose by 5.2% to 245,109, compared with the same period in 2011.
Fiesta sales have increased year-over-year through 2012, going up from 84,506 to 96,805 for the year-to-date. Fiesta’s car market share has also risen, from 5% to 5.5%. In October, Fiesta recorded 8,058 sales and a 5.4% share.
Ford’s commercial vehicle market leadership continued in October with a 24% share of the total CV market and a 22.3% share for the year-to-date. Ford medium commercials held 31.6% of the CV market for the year-to-date and in October accounted for 32.7%.
Mark Ovenden, Ford of Britain managing director, said: "Increasing, UK sales have drawn in extra production from depressed European markets, so it is a credit to Ford’s outstanding product line-up that its market lead has been strengthened during this period of intense rivalry for sales.”