LAGOS, Nigeria – Ford Motor Company is taking action to improve parts availability by expanding service of its Middle East Parts Distribution Center (PDC) to dealers in Sub-Saharan Africa (SSA), getting parts to customers in the region more quickly than ever before.
Ford’s goal for the facility is to help expedite the delivery of parts to dealers throughout SSA, and improve customer satisfaction in this important region where sales of Ford vehicles are on the rise. The PDC is capable of stocking up to 50,000 unique types of parts, or 6 million total pieces from all of Ford’s production locations around the globe.
Previously, Ford dealers ordered parts from each vehicle’s country of origin (North America, Europe, South Africa and Thailand), which resulted in lengthy delivery and shipping times that varied greatly, depending on the source location.
More regular shipments from a single location will significantly reduce the time customers will have to wait for parts to arrive at their service locations, as approximately 92 percent of the parts most often used for vehicle service or repairs will be in stock and immediately available at the PDC. Order to delivery time from the PDC to dealers in SSA will improve substantially, with parts orders now arriving at dealerships in as few as 2 days.
With more parts readily available, the PDC will improve lead time for special-order parts as well, reducing vehicle downtime for customers and fleets.
“Ford is committed to providing customers throughout Sub-Saharan Africa with exceptional customer service and an improved ownership experience,” said John Earp, Ford Customer Service Division Regional Manager, Sub-Saharan Africa. “By providing a one-stop-shop resource for parts for our dealers, Ford is demonstrating its commitment to customer service in SSA.”
The facility began servicing 25 Sub-Saharan Africa countries this month. With the SSA launch, Ford’s facility now services more than 35 countries throughout Africa and the Middle East.
A group of dealers from Sub-Saharan Africa visited the PDC last year and came away pleased at the prospect of one-stop shopping for all of their parts needs. Dealers believe the PDC’s service to
Sub-Saharan Africa will allow them to grow their businesses and improve service to their customers by enabling them to stock a wider assortment of parts.
Ford is also providing inventory management support, helping dealers maintain sufficient parts inventory levels to satisfy customer demand and support vehicle sales growth in the region.
Ford sold 13,371 vehicles in Sub-Saharan Africa in 2012, representing a 16 percent increase from 2011.