BANGKOK, Thailand — Ford Thailand continues its aggressive plan to bring a world class customer service experience to Thai customers by organising the 12th National Skills Contest at the Ford Training Center in Bangna.
The competition, which was open to Ford dealer sales and service teams in the categories of technician, service advisor, sales consultant and Dealer Customer Relationship Center (DCRC), aimed to enrich the skills of service staff at Ford dealerships nationwide and help them maintain Ford’s global Quality Care standards while delivering the best and most efficient customer service experience.
“Ford is committed to providing class-leading after-sales service to our customers, and to achieve that, we are continually evaluating and upgrading the skills and expertise of our technicians and service advisors, to enable them to effectively meet and exceed customer requirements," said Yukontorn Wisadkosin, vice president, Marketing, Sales and Service, Ford Thailand.
The annual national skills contest also helps Ford identify and reward the best service staff from each department in a Ford dealership, as all contestants are tested in both theory and practice, including the area of repair procedures, diagnostics and customer service skills according to Ford’s standard process.
Finalists from each department were selected from candidates with the highest score in the written exam during the qualifying round.
In the final competition, candidates had to participate in role play to showcase their best practices in repair procedures, diagnostics and customer service skills.
"Our technicians are trained and tested to be able to fix our vehicles which are designed and equipped with advanced features and technology. They are instrumental in delivering a superior customer experience and we are confident that by continually upgrading and sharpening their skills, we will be able to take our customer service to a new level,” added Yukontorn.
This year’s winner for Best Ford Technician was Mr. Sophon Thajeen of Anuphas Motor Sales (Trang) Co.,Ltd., Mr Atiroj Poolnuch of PPS. Autotrade Co., Ltd. for Best Service Advisor, Ms Niyada Yeeseng of Phatthalung Jaw Vinit Company Limited for Best DCRC and Best Sales Consultant was given to Mr Parinya Jaipherm of Chonburi Top Car Co., Ltd.
Since 2000, Ford has been hosting the annual national skills competition for all dealership service staff nationwide. The program aims to cultivate a higher level of professionalism in service skills and maintenance engineering together with new auto repair technologies, communication skills and management knowledge into the daily service practice of Ford dealers and service facilities.
Ford Thailand recently announced plans to further expand its dealership showroom capacity and customer care network across the country. The planned expansion includes growing its current network of showrooms to 140 by the end of 2013.
Ford also continues to upgrade its dealer showrooms throughout the country to Global Brand@Retail standard and remains focused on delivering best-in class of ownership and a world-class customer experience.
Candidates participated in role play to showcase their best practices in repair procedures, diagnostics and customer service skills.