SINGAPORE — Ford’s continuous efforts to establish and maintain its position as an employer of choice in Asia Pacific have gained recognition from university students across the region.
In a ranking released July 30 by Universum, a leading employer branding consultancy, Ford was honored as one of Asia’s Top 50 employers alongside companies including Apple, Google and IBM.
“It’s an honor for Ford to be recognized as one of the top employers in Asia Pacific,” said Kiersten Robinson, vice president, Human Resources, Ford Asia Pacific, who attended the award ceremony in Singapore. “At a time of rapid and historic change for us in the region, we offer exciting, challenging careers that allow our employees to reach their full potential as part of the global One Ford team.”
The ranking, which lists Ford as one of the preferred employers in the Engineering category, was based on a comprehensive survey covering nearly 63,000 university students majoring in business, engineering and IT from mainland China, Hong Kong, Australia, India, Japan and Singapore.
Companies in the APAC Top 50 ranking were favored by students for factors including a friendly work environment, professional training and development opportunities, future earnings, and an open and dynamic corporate culture.
The Universum ranking comes as Ford expands its regional campus recruitment program to offer more opportunities to university graduates through its Graduate Trainee program. Last year, Ford successfully recruited over 300 graduates across Asia Pacific and Africa.
Ford has also been actively involved in campus branding initiatives, organizing Ford Brand Day events and hosting plant visits to help potential employees learn more about its products, history and corporate culture.