BANGKOK, Thailand — Buying a new car is a long-term commitment, but it doesn’t always need to be a stressful decision, according to Somboon Saengtipkul, retail marketing manager, Ford Thailand.
With a strong background in finance, Somboon was invited to be one of the guest speakers at Ford’s media refuel workshop organised for journalists from some of Thailand’s leading lifestyle publications. The fun and informative event aimed to raise awareness about the important steps consumers should know when buying a new car.
“Understandably, people ask a number of questions when it comes to buying a car,” said Somboon. “The most common ones are related to financing, such as the price of the vehicle, payment plans and ongoing costs. Ford is hosting this activity to give customers useful insights before they buy a new car, and we also confirm our commitment to further enhancing our customer experience at our dealerships nationwide.”
Basic financial management tips that Ford shared during the workshop included how to calculate your financial readiness, best times of year for buying a car, and what are the significant smart and safety in-car technologies that customers should look for.
“Smart phones are becoming essential daily gadgets that help us stay connected with friends and family, and many people store huge music collections on their phone. A car like the all-new Ford Focus features the Ford SYNC voice control system which allows you to operate your mobile phone and entertainment system hands-free, making driving safer and easier,” said Adisai Sirisinha, marketing director, Ford Thailand.
At the workshop, Ford also invited a second-hand vehicle expert, Asadavut Asasappakij, Vice Organizing Chairman of Used Cars, King of Auto Product Co., Ltd. and Editor of Autocar Magazine, to share useful practical knowledge regarding selecting and buying second-hand cars.
“Currently, there is a wider range of options in the second-hand car market because customers tend to change cars after using it for 3-5 years. This is because of the rapid improvements of car technology to suit customer requirements and lifestyles,” said Asadavut.
“However, there are basic elements when it comes to selecting a second-hand car, which include inspections of paint quality, possible scratch marks and dents on car doors, significant features specific to a model that should not have been removed or replaced and most importantly, accurate and legitimate paperwork and financial statements from all parties,” he explained.
Towards the end, Ford also invited the media to join a book binding activity as part of the refuel program. With advice from a famous book binder, media were able to create their own accounting journals in order to stay on top of their finances.