BANGKOK, Thailand — Ford transformed an open area in front of Central World shopping mall in downtown Bangkok into a hip lifestyle area themed ‘Fun@Fiesta – Connect You and Your Life’ as part of its 15th anniversary celebration in Thailand. Accessorized Fiestas were displayed at the event, while an exclusive promotion was offered to customers.
“The All-New Ford Fiesta has proved its competitive leadership among small cars with an increasing number of consumers in Thailand and around the world who are attracted to its sporty design, superior fuel efficiency and smart technologies,” said Saroj Kiatfuengfoo, vice president, Marketing, Sales and Service, Ford Thailand.
“To celebrate our 15th anniversary, we have organised the Fun@Fiesta event to further highlight Fiesta’s outstanding features that contribute to its leadership in the small car market,” he added.
Under the theme “Fun@Fiesta - Connect You and Your Life”, Ford separated the show into three key areas including:
Zone 1: My Personal Life – Meet the cool accessorized Fiestas and Ford’s wide selection of Ford branded accessorized kits that will help you express your style in the new Fiesta
Zone 2: My Social Life – Display Fiesta’s first-in-class Bluetooth Voice Control feature that keeps you connected to your social life and enhances your safe driving environment by keeping your hands on the wheel and your eyes on the road
Zone 3: Work Life – Meet the smart technologies that help the Fiesta become the class-leading, fuel efficient vehicle in its segment and find out why environmental-friendly technology is also friendly to your pocket
Ford also invited several of the hottest artists and live performers from the popular Thailand’s Got Talent to join the three-day event from September 23-25.
|Accessorized Fiesta on display
||A customer tried to control the ball in a game that communicated the Fiesta’s road-handling ability
||Famous Thai actor Chantawit Thanasewi demonstrated the Voice Control system to a gathering crowd |