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 Ford Goes Further With Red Bull X-Fighters in Dubai

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​DUBAI, UAE – Spain’s Dany Torres captured the win when the Red Bull X-Fighters World Tour stopped in Dubai this month, beating out New Zealand’s Levi Sherwood.

Ford was the official automotive partner of the Middle Eastern leg of the freestyle motocross bike competition and sponsored multiple activities leading up to and at the event to introduce fans to the F-150 SVT Raptor, Focus ST, Mustang GT, Edge Sport and Explorer Sport.

Paul Anderson, Ford Middle East regional marketing director, said “We were excited to partner with Red Bull to bring the X-Fighters back to Dubai. This was a great platform for us to showcase the hottest Ford models and the Built Tough trucks while engaging the youth with the latest and coolest technologies Ford offers.”

Ford gave fans of Red Bull X-Fighters the opportunity to test their mettle in racing via action-packed simulator rides featuring the F-150 Raptor. Prior to the event, X-Fighters fans visited Ford’s activation area next to the world’s tallest building, Burj Khalifa, to attempt to score the fastest time for a remote-controlled F-150 Raptor on an off-road track, with the winner getting seats on the track – where the action is – to view the stunts from the back of a Raptor. Ford Middle East followers on Twitter also had a chance to win tickets to the Red Bull X-Fighters by tweeting answers to @FordMiddleEast’s daily challenges.

Those attending could sign up to test drive a Ford vehicle, while one person won the use of a Ford Mustang for a weekend.

But one of the coolest shows, besides the bike stunts that day, was a drifting session with Abdul Hadi Qahtani, captain of the Al Jazirah Ford Racing Team, as he brought the roar of 500hp down to the ground in his Mustang RTR-D.

Qahtani, holder of 15 regional drifting titles, delivered what Mustang and muscle car fans would expect: lots of engine roar, smoke and the rear-wheel drive power of America’s true muscle car.

For a recap of the Red Bull X-Fighters Dubai 2013 and Ford activations, click here to watch.

The Red Bull X-Fighters riders were also treated to an unforgettable driving experience with the F-150 SVT Raptor trucks as they took them off-road to take Dubai’s dunes by storm. Here’s a glimpse into the action-packed rides - click here to watch.

The X-Fighters next stop is May 11 in California at the Glen Helen Raceway.



4/25/2013 5:55 AM