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 Ford Gives Customers in South Korea the “Power of Choice”

DATE: Will be calculated from "Release Start Date" field.

​SOUTH KOREA - With the introduction of four all-new fuel-efficient engines in 2012, Ford Motor Company is giving its customers in South Korea the “Power of Choice.”

Beginning in February, Ford will introduce its first hybrid in South Korea – the Ford Fusion Hybrid. Additionally, Ford will expand availability of its EcoBoost engine family throughout its lineup and will introduce a Focus diesel in late 2012. With the addition of these new technologies, Ford will offer the broadest selection of fuel-efficient engine options within the import industry in South Korea.

Jae Jung, president, Ford Sales and Service Korea, states, “We know Korean customers are extremely savvy and value products that lead in design, safety and technology without sacrificing fuel economy. With the addition of our new hybrid, 1.6-liter and 2.0-liter EcoBoost and diesel engines, Ford now offers a wide range of fuel efficient technologies across our expanded product portfolio to meet a variety of customer needs.”
2012 Fusion Hybrid
The Fusion Hybrid comes to Korea with a proven track record. It’s the first hybrid vehicle Ford has sold in Korea, and customers will find it was worth waiting for the performance and quality of the vehicle.

The 2012 Ford Fusion Hybrid builds on the company’s 10 years of experience with hybrid technologies. A second-generation full hybrid system, Fusion Hybrid is capable of driving up to 75 kph in electric mode.

Backed by more than 200 patents, the 2012 Fusion Hybrid achieves 16.7 km/L.

Ford will introduce a hybrid version of the next-generation Fusion revealed last week at the North American International Auto Show in early 2013 in South Korea.

EcoBoost Expands Across Ford Lineup
Ford’s EcoBoost engine family is a new generation of downsized, high-efficiency engines that provide new levels of performance and fuel efficiency. EcoBoost engines combine a centrally mounted high-pressure direct injection system, low-inertia turbocharging and twin independent variable cam timing, making it possible for the lightweight engine to deliver the strong low-end torque and responsive performance of a large capacity engine but with the size, weight and fuel economy of a much smaller one. Simply put, Ford’s EcoBoost engines can provide up to 20 percent better fuel economy and up to 15 percent reduction in emissions without sacrificing power drivers want.
Ford will introduce two new EcoBoost engines in South Korea in 2012, including:
• A 1.6-liter four-cylinder engine available in the all-new Escape and all-new Fusion
• A 2.0-liter four-cylinder engine available in Explorer, Taurus, the all-new Escape and
all-new Fusion
The new EcoBoost engines join the 3.5-liter six-cylinder engine Ford introduced last year in the high-performance Taurus SHO.
By 2013, Ford plans to offer EcoBoost technology on 90 percent of our vehicle offerings in South Korea. “EcoBoost uses much of the same technology as today’s modern diesel engines, such as turbocharging and direct injection, but for a much lower cost to the consumer. As a result, EcoBoost is the cornerstone of Ford’s ‘green’ strategy here in South Korea and around the world,” said Jung.
Focus Diesel
With an eye on meeting the varied needs of customers, Ford also has plans to launch its all-new Focus with a new fuel-efficient diesel engine option in late fourth-quarter 2012. Motorists will find the TDCi’s smooth, quiet operation and increased torque are immediately noticeable, providing increased levels of performance, refinement and efficiency. Ford is at the forefront of diesel injection technology, offering highly flexible, extremely accurate, high-pressure fuel injection for outstanding refinement, performance, fuel economy and emissions capability.
Ford Product Momentum
Fresh of the heels of four all-new product launches in 2011, Ford has even more aggressive plans to launch six all-new or refreshed vehicles in 2012. In addition, Ford will launch four all-new fuel-efficient engines, giving Ford its most-expansive lineup ever in Korea and the freshest product lineup in the import industry. By the end of this year, 90 percent of Ford’s product lineup will be all-new or significantly refreshed, and the company will have all-new products with multiple engine options in the top two segments in the market (CD and C).
Last November, Ford announced a new best-in-class 5 year/100,000 kilometer bumper-to-bumper warranty on all 2012 Ford and Lincoln model products. Ford was the first automaker – import or domestic – to offer such a program across its entire lineup.
“The new products we are launching in 2012 give Korean customers unprecedented choice when it comes to fuel efficient technology, and combined with our new best-in-class warranty, offer an experience that will exceed customers’ expectations of owning a Ford vehicle,” said Jung.



1/23/2012 6:00 AM