DUBAI, UAE – The all-new Ford Fusion added yet another proof point to its growing popularity in the Middle East as it clinched Saudi Auto’s 2014 Car of the Year Award, a further vote of confidence from motoring experts in the region.
The 2014 Ford Fusion received top marks across the board, beating all other model entries in areas such as general design, comfort, safety, fuel economy, handling and road worthiness, performance, functionality, innovations, driver satisfaction, price and overall value for money.
“We thank Saudi Auto for this recognition, which only reiterates the topmost quality of Ford Fusion and how customers across the Middle East love it,” said Kalyana Sivagnanam, director of Ford Middle East and North Africa.
“The all-new Ford Fusion is the embodiment of what One Ford stands for. The result is a midsize car with outstanding design and groundbreaking fuel economy – one that features technologies to help make our customers safer and better drivers.”
Bakur Azher, publisher and editor-in-chief of Saudi Auto, said “Ford Fusion was a clear winner for us not only because it ticked all the boxes, but it stood out thanks to its intrinsic and overall quality. There are cars, and then there is the Ford Fusion. Congratulations to Ford for rolling out a sure winner in its lineup.”
Azher called the all-new Ford Fusion one of the hottest contenders in the midsize segment and said it truly deserved the award. “We present this annual award after conducting extensive tests by our experts on all new models throughout the year.”
The award from Saudi Auto is the latest entry on a long list of international accolades received by the new Ford Fusion since its introduction in 2012, including Most Significant Production Car at 2012 NAIAS, Best of NAIAS 2012, Best of 2012 CES Car Tech Award, 2012 and 2013 Best Midsize Car for the Money by U.S. News and World Reports, as well as being named one of Kelly Blue Book’s 10 Best Family Cars in 2013.
Featuring a sleek silhouette and fresh face, the all-new Fusion is the latest in a series of vehicles from Ford developed to satisfy customers everywhere who want helpful technologies, game-changing looks and impressive fuel efficiency.