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 Ford Fusion: Hero Car Gets Superhero Treatment

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​DEARBORN – A talented group consisting of scientific minds, engineers and a robot teamed up with a professional animator to form a new superhero alliance known as The Fusion Five.

In an effort to pay homage to the great work done by the entire Fusion team, Ford picked four good-spirited employees and one robot to turn into a comic book-inspired interactive graphic that explains their work. The all-new Ford Fusion was assembled over the past few years by hundreds of amazing individuals employing cutting-edge technologies.

Chris Houghton, a Los Angeles professional in the animation industry, was selected to create the comic book cover, an assignment that intrigued him because his family was a Ford family.

“It was great to have Ford come to me,” Houghton said. “I was really excited. My dad worked with Ford, and the company was a really big part of my life growing up in Michigan. Especially having gone to art school at College for Creative Studies in Detroit, I was surrounded by car designers, and though my professional goals took me to L.A., it’s very fulfilling to be a part of a project with Ford, even in a small way.”

The Fusion Five
To assemble the team of superheroes, Ford reached out to engineers with a good sense of humor who worked on attributes of the new Fusion that customers are interested in.

Sejal Shreffler, Ford core accommodation and usage engineer, was transformed into Lady Lens, a hero known for testing more than 100 pairs of sunglasses to ensure almost every pair will fit into the overhead storage bin of the new Fusion.

Shreffler showed the drawing to her son, who was surprised to see his mom depicted in such an unusual way.

“I guess I never thought of my mom as a superhero,” said Jaren Shreffler. “I always knew she was a great person, but I didn’t know she was cool enough to be a superhero. Honestly, it’s pretty awesome.”

Robert Wade, Ford powertrain engineer, became The Baron of Boost, a muscular hero who throws turbo thunder and makes smaller engines more powerful.

Joe Antoni, Ford body launch leader, was depicted as The Magic Wand, a detail-driven, caped action hero who uses his magic wand as an instrument to ensure Fusion fits together well and is leak-free.

Mike Kolich, Ford seat systems engineer, morphed into Dr. Derriere, a seated superhero who analyzes thousands of test results to come up with a calculation for a comfortable ride.

Finally, the Robotized Unit for Tactility and Haptics, also known as RUTH the Robot, joined The Fusion Five as a strong arm that pokes trims and turns knobs to measure the quality of interiors.

Make sure to download a copy of The Fusion Five comic book cover and enjoy this unique combination of automotive and superhero art.

 

  

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10/11/2012 12:00 PM