MELBOURNE, Australia — Ford’s Fiesta is the overall winner of the carsales.com.au People's Choice Awards for 2013. The Thai-built light car polled the most votes across the finalists in 13 categories to take out top spot. In addition, Ford’s smallest model was voted the City Car category winner.
Votes for the awards are cast by visitors to carsales.com.au, motoring.com.au and other websites across the Carsales Network. Fiesta was one of three winners for Ford, which topped the manufacturer tally in this year’s poll. Land Rover, Toyota and Mercedes-Benz also took out multiple category wins.
Single category winners included Holden and Nissan.
carsales.com.au is Australia's number one automotive website and online buying and researching resource. In October 2013, carsales.com.au served more than 10.7 million user sessions. The carsales network of websites -- which includes motoring.com.au, CarPoint.com.au, DiscountNewCars.com.au and RedBook.com.au, as well as mobi-sites attracted more than 16 million user sessions in the same month.
The carsales.com.au People's Choice Awards give car buyers and the general public the chance to vote for their favourite models across 13 lifestyle categories. The categories align with searching options across the Carsales Network.
Finalists for the carsales.com.au People's Choice Awards were selected and 'Recommended' by carsales.com.au's editorial team at motoring.com.au.
Ford was the top performer in 2013. Fiesta’s top place was backed up by wins in the Family Car Under $30K category by the Ford Focus, and the Ford Ranger took top place in the Tradie category.
Toyota again took out the People’s Choice Green Car award with the Camry Hybrid and (in conjunction with Subaru's BRZ) also won the People’s Choice Performance Car Under $100K award with the 86 Coupe.
Land Rover was victorious in the Off-road 4x4 and SUV Over $50K categories, with the Land Rover Discovery 4 and Range Rover respectively. Mercedes-Benz sewed up the Prestige Car categories, winning both the Under $100K and Over $100K gongs with its E-Class and CLS-Class model families.
A full list of 2013 carsales.com.au People's Choice Awards winners is below.
Managing Director and CEO of carsales.com Ltd, Greg Roebuck, congratulated each of the winners of the 2013 carsales.com.au People’s Choice Awards.
“The Australian new car market is the most vibrant in the world – almost 60 brands are represented and the competition is tough. A win in any carsales People’s Choice Award category demonstrates strong customer appeal, great branding and a real connection with new car buyers and the general public alike.
"carsales.com.au attracts more Australians buying and researching new car purchases than any other media or classified outlet. In conjunction with our other sites and apps, our audience is the best informed Down Under. This speaks to the relevance of these awards and the importance of a win in any category,” Mr Roebuck said.
The carsales.com.au People's Choice Awards commenced in 2003. In 2012 the carsales.com.au People's Choice Awards were relaunched in conjunction with 'motoring.com.au Recommends'.
motoring.com.au's team of automotive journalists chose 'Recommended Cars' in 13 lifestyle categories defined by RedBook data including such factors as price, size, passenger capacity and other category-specific factors. A wide range of attributes were considered in making choices for each of the categories: performance, refinement; handling, suitability for purpose and value for money. Reliability, resale and manufacturer support were also key considerations.
Only cars on sale to the general public and driven by motoring.com.au before September 1, 2013 were eligible for the awards.
carsales.com.au People’s Choice Awards 2013
carsales.com.au People’s Choice Winner 2013 – Ford Fiesta
People’s Choice First Car – Suzuki Swift
People’s Choice City Car – Ford Fiesta
People’s Choice Family Car Under $30K – Ford Focus
People’s Choice Family Car Over $30K – Holden VF Commodore Sportwagon
People’s Choice SUV Under $50K – Jeep Grand Cherokee
People’s Choice SUV Over $50K – Land Rover Range Rover
People’s Choice Performance Car Under $100K – Toyota 86 / Subaru BRZ
People’s Choice Performance Car Over $100K – Nissan GT-R
People’s Choice Prestige Car Under $100K – Mercedes-Benz E-Class
People’s Choice Prestige Car Over $100K – Mercedes-Benz CLS-Class
People’s Choice Off-road 4x4 – Land Rover Discovery 4
People’s Choice Tradie Vehicle – Ford Ranger
People’s Choice Green Car – Toyota Camry Hybrid