MANILA, Philippines — Ford Philippines has joined the crusade for breast cancer awareness. Partnering with Avon for its 2012 Kiss Goodbye to Breast Cancer (KGBC) campaign, Ford Philippines showcased an exclusive pink-stickered all-new Ford Fiesta Sport Plus hatchback, nicknamed FoFi by the fans, which led thousands of participants in Avon’s Let’s Walk the Talk culminating event held at SM Mall of Asia.
KGBC’s 2012 series takes Avon’s call to action a step further by inviting Filipinos to come face to face with breast cancer and deepen their involvement in the cause. Actress Sarah Lahbati, Avon KGBC ambassador used the pink Ford Fiesta in events tied to the campaign and during its culminating activity.
“We are proud to partner with Avon in this worthy advocacy. The Ford Fiesta is the perfect car to represent our commitment to raising the awareness for breast cancer as it proves to be a popular choice of vehicle among our lady drivers,” said Anika Salceda-Wycoco, AVP for communications, Ford Philippines.