Skip Ribbon Commands
Skip to main content
The Pink Fiesta led the 20,000 participants in the grand culminating event of Avon’s Let’s Walk the Talk breast cancer awareness campaign.
Related Materials
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

 Ford Fiesta leads Breast Cancer Awareness Campaign

DATE: Will be calculated from "Release Start Date" field.

MANILA, Philippines — Ford Philippines has joined the crusade for breast cancer awareness.  Partnering with Avon for its 2012 Kiss Goodbye to Breast Cancer (KGBC) campaign, Ford Philippines showcased an exclusive pink-stickered all-new Ford Fiesta Sport Plus hatchback, nicknamed FoFi by the fans, which led thousands of participants in Avon’s Let’s Walk the Talk culminating event held at SM Mall of Asia.

KGBC’s 2012 series takes Avon’s call to action a step further by inviting Filipinos to come face to face with breast cancer and deepen their involvement in the cause. Actress Sarah Lahbati, Avon KGBC ambassador used the pink Ford Fiesta in events tied to the campaign and during its culminating activity.

“We are proud to partner with Avon in this worthy advocacy. The Ford Fiesta is the perfect car to represent our commitment to raising the awareness for breast cancer as it proves to be a popular choice of vehicle among our lady drivers,” said Anika Salceda-Wycoco, AVP for communications, Ford Philippines.
 
 
The all-new Ford Focus was used to shuttle GMA Network’s celebrities and personalities.
Philippines celebrities, personalities, pageant queens, executives, partners/sponsors, employees, schools, breast cancer survivors and hospital beneficiaries joined the walk for a cause.
 
   
Roads in Manila were closed for the biggest pink campaign on breast cancer awareness.
The limited-edition pink-stickered Ford Fiesta was a show stopper. 
   
The all-new Ranger was used as “pit stops” where local celebrities provided entertainment and news and current affairs hosts provided updates.
Last stop. The Pink Fiesta after the 3km walk for a cause.
   
Reigning pageant queens with the Pink Fiesta.
Participants enjoy being a part of the campaign.

  

By  

Yes
Yes
Yes
10/22/2012 5:05 AM