BANGKOK, Thailand – Ford Thailand today received the 2011 Thailand Automotive Quality Award (TAQA) for ‘Outstanding Image – Innovation’, presented at the 28th Annual Thailand International Motor Expo in Bangkok.
Initiated in 2002 by the Thailand Productivity Institute, Custom Asia, Manager newspaper, Inter Media Consultants and the organizer of the annual Thailand International Motor Expo, the TAQAs are awarded as a result of an annual survey of consumer satisfaction surveys covering three main aspects: service quality, product quality and after-sales service.
The Ford Fiesta was named ‘Outstanding Image – Innovation’ in Thailand from Thai consumers. With the first-in-class features that include the 1.6L Ti-VCT engine with PowerShift six-speed automatic transmission, the Fiesta is also equipped with Ford’s Electronic Stability Program (ESP) and Hill Launch Assist as standard equipment.
The Electronic Stability Program and a Connectivity package with Voice Control technology paired with Bluetooth, are among several first-in-segment technologies that the Ford Fiesta delivers.
“Being a top choice of consumers who use our products and services every day is a great honour,” said Saroj Kiatfuengfoo, vice president of marketing sales and service, Ford Thailand. “Ford stands for quality – and we are pleased to be recognised for not only our product quality, but the quality of our service and after-sales service.”
Award results are based upon surveys of 7,000 vehicle users across 76 provinces in Thailand. This year was the first time that the TAQA launched an online survey to reach a broader range of consumers.