BRENTWOOD, England – Economy-conscious UK motorists have kept the Ford Fiesta at the top of CAP Automotive’s ‘Total Cost of Motoring’ consumer research charts for the 3rd month running.
Britain’s best-loved new car again underlined its claim to the crown in the world of cost-conscious motoring, beating strong challenges from Volkswagen in particular during April.
Every month the independent car cost experts at CAP measure consumer interest in the long-range financial impact of cars researched by visitors to its specialist ‘Total Cost of Motoring’ tool at www.cap.co.uk
The data provides insight to manufacturers and motor dealers wanting to understand trends in consumer tastes for new cars.
It consistently reveals the growing interest among motorists in the all-round costs of owning cars over time, which include depreciation, service and maintenance, fuel and road tax.
CAP’s Retail & Consumer expert, Philip Nothard, said: “Once again our website user data shows that people are looking harder at running costs than ever before and are definitely in the market for cars they believe represent the best value.”