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 Ford Fiesta Drives Irish TV Show

DATE: Will be calculated from "Release Start Date" field.

CORK, Ireland – A brand new Irish TV Series focusing on the movie world makes its debut next week, driven by the all new Ford Fiesta.
 
The Movie Show will be screened on RTE TWO on Thursday 1st November. Hosted by Celebrity Bainisteoir / Today FM’s Mairead Farrell and The Voice of Ireland’s Eoghan McDermott, the 30 minute show will broadcast for 16 weeks.
 
The charismatic duo, alongside their team of roving reporters Angela Scanlon, Rob Ross and Daniella Moyles, will present movie reviews and much more including: fun insights into the movie industry, explored through interviews with directors, actors, cinematographers and all those who contribute to the big screen.
 
For Ford, the tie in with The Movie Show will deliver more than what is involved in a “traditional” sponsorship deal.  Under the framework of an Advertiser Funded Programme (AFP) deal, Ford is working with independent TV production company, Animo, to produce the new show.  The new Fiesta will be featured on the programme through editorially appropriate product placement and viewers will have the chance to win some great prizes through Ford’s facebook page: www.facebook.com/fordireland
 
Commenting on the new show, presenter Eoghan McDermott said: “I’m completely excited and delighted to be working on ‘The Movie Show’ with Mairead.  Not only do we have the dream job of watching new films and chatting with exceptional acting talent, but we'll be giving the great people of Ireland rare and exclusive insights into life behind the camera on all sorts of exciting productions.”
 
Ciarán McMahon, Marketing Manager of Ford Ireland, said: “This is an exciting content initiative for Ford. It will allow us to engage meaningfully with viewers, and, existing and prospective customers. The Movie Show will provide a great platform for us to showcase our new Fiesta – its gorgeous new design and outstanding technologies.”
 
Arriving in Ireland in December, the new Ford Fiesta delivers an advanced package of technologies including voice-activated in-car connectivity system Ford SYNC and the European debut of MyKey. It will also be equipped with the acclaimed 1.0-litre EcoBoost petrol engine to deliver best-in-class fuel economy.

  

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10/25/2012 5:45 AM