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 Ford Extends UK Market Leadership

DATE: Will be calculated from "Release Start Date" field.

BRENTWOOD, England – UK market leader Ford extended its sales advantage over its nearest rival during the bumper September sales month, and through 2012, with increased car sales and share compared with the same periods in 2011.

Ford car sales for September, when the market is boosted significantly by a registration plate change, increased by 9.3%, compared with September 2011.  According to the official figures released by the Society of Motor Manufacturers and Traders (SMMT):


• Ford extended its car sales lead over nearest rival by 43% in September and by 70% for the year to date.
• Ford car sales and share were up in September, compared with September 2011.
• The Fiesta was the UK best seller in September and for the year to date.

Industry-wide UK car sales in September were up 8.2% to 359,612 units, compared with September 2011.  For the year to date (end September) total UK car sales were 1,620,609 – up 4.3%compared with 2011.

Ford car sales in September were 47,370, an increase of 4,155 on the 43,215 sold in September 2011. For the year to date Ford car sales again grew faster than the market with registrations of 224,369, up 4.5% compared with the same period in 2011.  Ford total vehicle sales, which include CVs, were 57,818 in September, a rise of 3,685 on the 54,133 sold in September 2011.

Fiesta sales have been rising steadily through 2012,increasing from 77,198 to 88,747 for the year to date, compared with the same period in 2011, and its car market share is up from 5.0 to 5.5 %.  In September alone, Fiesta recorded 18,651 sales and a 5.2% share, up from 15,647 and 4.7% in 2011.

Other strong Ford performers in September, all recording sales increases compared with September 2011, were the Ka, Kuga, Mondeo and S-MAX. These models, in addition to the Fiesta and the Galaxy, also had increased sales for the year to date, compared with the same period in 2011.

Mark Ovenden, Ford of Britain managing director, said:  "While UK sales are increasing, in contrast with many European markets, competition is intense, so it is significant that Ford has extended its market lead and beaten overall market growth.”

Ford’s ongoing CV market leadership remains unchallenged with 23% of the total CV market in September and a 22.1% share for the year to date.  This compares with 11.4 and 11.0%, respectively, for the nearest rival.
Transit is in its 47th consecutive year as the UK’s best-selling commercial vehicle.  Transit holds 17.6% of the CV market for the year to date compared with 5.6% for its nearest challenger.  In September, Transit accounted for 18.3% of the total CV market.

  

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10/5/2012 3:00 AM