CAMEROON - Cameroon is home to the newest Ford dealership, becoming the 84th market served by Export and Growth. E&G recently reached an agreement with Tractafric Motors to sell vehicles there.
Tractafric also operates Ford dealerships in the Democratic Republic of Congo and the Ivory Coast. E&G Market Manager Harm Kruyshaar says Tractafric will be a good partner for Ford in the country, as the dealership places a premium on customer service, including after-sales service. He says Tractafric also values excellence, integrity, involvement and respect.
Tractafric’s Cameroon location is in the capital city of Douala, the largest city in the country, with 2.5 million residents. It is Cameroon’s only port city.
Kruyshaar says the majority of vehicles there have diesel engines, and most of what Ford sells will be pickups and SUVs. “One of the challenges Cameroon faces is a lack of infrastructure, and the road conditions outside Douala generally aren’t suited for passenger cars.”
Cameroon is a major market in Sub-Saharan Africa, extending from the Atlantic coast deep into the continent. The country enjoys a growing, multi-faceted economy, and is one of several markets E&G is expanding into this year. Kruyshaar says with nearly 20 million residents, Cameroon is viewed as a key future growth area, and Ford wants to provide safe, efficient vehicles to customers there. “Cameroon is part of Ford’s plan to expand its presence in Sub-Saharan Africa, where sales have been on the upswing. The region is coming off a record-setting year, with sales of 13,371 vehicles.”
Ranger is expected to be Ford’s best-selling vehicle in Cameroon, accounting for about 80 percent of Tractafric Motors’ sales. However, Kruyshaar says Tractafric also expects to sell a limited number of Ford Explorers, F-150s and Escapes.
Until recently, Ford vehicles could only be purchased in Cameroon through Export and Growth’s Aid and Development fleet partners. The dealership celebrated its grand opening March 21.