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The Ford Explorer at the western end of Great Wall.
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 Ford Explorer Test Drive Wows Media at Ancient Silk Road Fort

DATE: Will be calculated from "Release Start Date" field.

GANSU, China Jiayuguan, one of the greatest ancient forts on the Silk Road, offered a spectacular backdrop for a recent Ford Explorer media drive, which served to enhance Ford’s China flagship SUV reputation for offering unmatched SUV capability. 
 
Chinese media, including 35 journalists and editors from auto, lifestyle, travel and online media, were impressed by the Explorer’s class-leading fuel efficiency along with its smart and safe driving features.
 
The enticing adventure with Ford Explorer began the moment the media guests landed at the airport in Jiayuguan – also known as the western end of the Great Wall of China – when they were picked up by a fleet of Explorers, their first taste of the vehicle.
 
After their initial experience with the Ford Explorer, Nigel Harris, vice president, sales and service, Ford Asia Pacific and JD Tang, director, marketing, sales & service, Ford Motor (China), took the media through a detailed product introduction, elaborating on the vehicle’s development and design philosophy, key features and the market positioning of the vehicle.

The next day, the media couldn’t wait to get their hands on the steering wheel to start their exciting adventure with the Ford Explorer. The 270-kilomter test drive route was a combination of provincial trunk highway, national highway, freeway and urban roads, a perfect mix to display the Explorer’s superior power output with class-leading fuel efficiency, its unmatched capability with superior handling, along with its many other outstanding features. 

Zhangyong from Autocar said, “I test drove the all new Ford Explorer. For a seven-seat SUV, Explorer is unexpectedly easy to control with impressive interior space. The suspension is comfortable, and the four driving modes are quite interesting.”

“The all new Ford Explorer is very spacious inside, making it a best choice for long-distance trips. The enhanced chassis set-up is quite a highlight. And I just love this “Go Do Adventure” test drive event very much.” Said Cao Nan, China Auto Pictorial.

On the broad Kangle grasslands that stretch to the horizon, inside the ancient ice valley that resembles the Grand Canyon in the US, and in front of the breathtaking Danxia landform, the muscular look of the Explorer and the masculine setting of Northwestern China brought out the best in each other.

A camping session was included during the test drive program to create an original adventure experience for the media guests. After a long day’s drive, the fleet of Explorers arrived at the Ford Explorer Camp to rest in the embrace of the eroded mountains.

“The mountain, the dessert, the Explorers, the camp, the stars… I had a great time! It was quite a memorable experience, together with the all new Ford Explorer,” commented by Jia Yuntao, from Auto News.
 
To add more fun to the journey, a Chinese Twitter posting contest was initiated to encourage the media to share their journey with Explorer on Sina Weibo. Within one day, 41 original posts about the all-new Ford Explorer were generated, which triggered more than 500 reposts.
 
 
 
 
After landing, Ford’s media guests were picked up by a fleet of Explorers, their first taste of the vehicle.
Nigel Harris, vice president, sales and service, Ford Asia Pacific and JD Tang, director, marketing, sales & service, Ford Motor (China), took the media through a detailed product introduction.
   
The Explorer Camping Session was a unique experience for the journalists.
The muscular look of the Explorer and the masculine setting of Northwestern China brought out the best in each other.
   
The 270-kilomter test drive route was a combination of different roads.
After a long day’s drive, the media fleet arrived at the Explorer Camp to rest in the embrace of the eroded mountains.

   

  

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4/17/2013 3:00 AM