SHANGHAI, China – Ford’s all-new Explorer is taking a group of adventurers on a challenging journey across western China to Nepal. Joining forces with CBN Weekly, a major Chinese business journal, Ford is the vehicle sponsor of the expedition, which aims to promote cultural diversity and raise people’s awareness of the rich cultural heritage around the world.
“The all-new Ford Explorer will make a perfect vehicle for this trip. We’re glad to play a part in promoting people’s appreciation of cultural heritage in the world, “said JD Tang, director, Marketing, Sales & Services, Ford China, at the launch ceremony.
“As a responsible company, Ford has been actively involved in projects that help build a better world. In the past few decades our efforts have extended to environment protection, volunteering and NGO training. This year we will continue to expand our support to grassroots NGOs in China through Ford’s CEGC program (Conservation Environment Grants China ).” added Tang.
Starting from Chengdu in Sichuan province, the journey, which is expected to take 12 days, will take a group of 13 volunteers to 36 cities, passing picturesque Qinghai and mysterious Tibet before arriving at their final destination, Kathmandu in Nepal. Throughout the journey, volunteers will be able to see the marvelous landscapes of western China, explore some amazing heritage sites and experience the unique cultures of each city.
As the exclusive vehicle sponsor, Ford will provide a fleet of four all-new Ford Explorers to support the journey of nearly 4,000 km. Boasting a spacious cabin for up to seven adults, the all-new Ford Explorer is an ideal vehicle for long distance travel as it provides a balanced city and off road experience and delivers a strong performance even in high latitude regions, such as Tibet.
The group, which consists of volunteers from CBN Weekly, Ford Motor Company and Mobile 1, will pay special visits to several places during the journey to help local communities, and will film the unique culture and environment to share on various media platforms.
JD Tang, director, Marketing, Sales & Services, Ford China, speaks at the press conference in Shanghai.
Guests and event sponsors at the launch ceremony.