BANGKOK, Thailand - Presenting a breakthrough blend of strength, style and technology, Ford showcased the new Ford Everest Concept at the Bangkok International Auto Show on March 25. The ASEAN debut of the Ford Everest Concept follows its global reveal in Sydney in August 2013.
“The Ford Everest Concept shows the bold new direction that we envision for a mid-size, seven-seat SUV that has been designed for ASEAN and global markets,” said Matt Bradley, president, Ford ASEAN.
“Extending Ford’s unsurpassed heritage of creating class-defining SUVs, the Everest Concept features a stunning design that hints at its toughness and exceptional capability. And, like the current Everest, the production version of this next-generation SUV will be built right here in Thailand.”
A vehicle like the Ford Everest Concept will strengthen Ford’s utility offering in the fast-growing ASEAN region, and comes after the introduction in the region of the all-new Ford EcoSport, a class-defining urban SUV.
Unshakable toughness and premium comfort sets the Everest Concept as the new benchmark for what it means to be a truly progressive SUV.
Featuring a powerful, yet refined design that is unmistakably Ford, the Ford Everest Concept is a strong precursor to a vehicle that will meet the needs of customers in ASEAN markets looking for a highly capable vehicle that is equally at home up-country or in the city, combining world-class toughness with premium refinement.
Created by Ford’s regional design and product development team in Australia, the Ford Everest Concept is the latest proof point of Ford’s regional design and engineering capabilities, as it creates world-class vehicles for markets in Asia Pacific and around the world.
“The Everest Concept represents our vision of a global Ford vehicle with regional heritage that will allow customers to take on the world,” said Bradley. “It shows how we continue to implement an ongoing product-led transformation and further expand our showrooms across the ASEAN region.”
To check out the ASEAN debut of the Ford Everest Concept at the 2014 Bangkok International Auto Show, click here.