KHAO YAI, Thailand — To give Ford employees a first-hand experience of the All-New Ford Ranger before it arrives at dealerships next month, Ford Thailand organised a test drive event in the scenic town of Khao Yai to let everyone put this class-leading truck through its paces.
"This is a great opportunity to provide our employees with a first-hand experience of our latest One Ford vehicle that will help continue the transformation of our business in Thailand," said Peter Fleet, president, Ford ASEAN.
"Every employee is a primary brand ambassador, and therefore it's important to give us all a personal experience with our fantastic vehicles. This gives us all a better understanding of how outstanding our vehicles truly are, which translates into how we speak about our vehicles, whether it's with our customers, our dealers, or with family and friends," he added.
The test drive was arranged for more than 200 Ford employees, and consisted of four stations to highlight the many outstanding features of the All-New Ranger.
The first station, "Quality," was easily the most popular, as it gave employees an exciting off-road experience that helped demonstrate the Ranger's incredible versatility and handling. The station included steep inclines and declines to test the Ranger's specially-tuned suspension and first-in-class features Hill Launch Assist and Hill Descent Control, plus a drive through muddy ruts and water as deep as 800mm (80 cm) to prove its class-leading water wading capability.
Station two was for "Green " to demonstrate the power and torque of both the six-speed manual and automatic transmissions, which offer class-leading fuel economy. Employees could also test the rear view camera system – a first-in-class feature – which displays the image on the rear view mirror of the top-of-the-line 3.2L Double Cap Wildtrak model.
The third station, "Safe", included a slalom track where employees put the Ranger through its paces and tested the active safety features like the Anti-lock Breaking System and the Traction Control System which have enhanced the Ranger's reputation for safety in Thailand's compact pickup truck market.
The last station, "Smart," was a thorough briefing on the All-New Ranger's product features and innovative technologies including the class-leading connectivity that makes this global compact pickup truck stand out from the crowd.
d"This is the first time I've joined a company test drive activity and it was really impressive. I have learned a lot about the performance of the All-New Ranger and feel more confident to talk about it whenever someone asks me about this great truck," said Kamonphan Tongpool, an IT analyst.
Pansuree Boonpeth, a technical training officer agreed. He said normally he would learn about the product by reading technical manuals and by driving it in city conditions. But the extreme testing conditions helped him "understand the product much better," and will help him explain about the All-New Ranger when conducting product training in the future.