CHENGDU, China — As a genuine America-made SUV, Ford Edge has become a highly sought-after nameplate in China's competitive SUV market since its launch late last year. After three successful regional test drives with the media in Beijing, Shanghai and Guangzhou, Edge landed in Chengdu recently for the last stop of this year's "Discover the Most" programme.
A group of 15 journalists gathered at the Old Chengdu Club, a unique boutique hotel featuring a blend of ancient Chinese architecture and modern design, to get ready for a full day's activity. Inspired by a rich culture of the three kingdoms period and a relaxing lifestyle, journalists were eager to bring Edge to places that best define the city in their eyes and try out the innovative new features on the vehicle, like the MyFord Touch system.
"This test-drive event is creative and eye-catching. Since we weren't set compulsory tasks, we enjoyed the freedom to explore the city with Edge the way we desired." said Chen Saili from Sichuan Television Station.
As someone who knew the city well, Chen spent her day riding with Edge to many places that she believed were “worthy-of-praise”, including a famous local tea house called Shunxing, Sichuan University, Tianfu Bridge and the Chengdu International Exhibition Center.
"Tea-houses can be found everywhere in Chengdu. They tell the best story about Chengdu being a city with a slow pace of life. The tea-pouring performance is one of the most splendid arts of Chengdu, and Edge just blended perfectly into the scene." added Chen.
After a whole day's intimate interaction with Edge, most journalists were greatly impressed with the stylish design as well as the strong and efficient heart under the hood of the car.
"The event gave me sufficient time with Edge. While the appearance of Edge is recognised as aggressive and masculine, the interior is delicate and exquisite. It also delivers good performance on both highway and mountainous roads. I’m looking forward to the launch of the 2.0T and I will consider buying one then," said Zhang Weina from Huaxi City Daily, who took the Edge for a spin to Wuhou Memorial Temple in the southern suburbs of Chengdu as her first stop for the day.
|A tea-pouring artist performs outside "Shunxing" tea house.
||Edge at the Old Chengdu Club.
||Edge at Sichuan University.|