SHANGHAI, China – From the time-honoured St. Ignatius Cathedral in Xu Jia Hui to the spectacular First Bridge over the estuary of the Yangtze River, people have differing views on “which place most defines Shanghai”. For 30 Chinese journalists, finding their own unique spot in the fashionable and modern city was made all that much easier behind the wheel of a Ford Edge.
Representing 22 lifestyle media and bloggers, the journalists were welcomed by JD Tang, director, Marketing Sales and Service, Ford China, at the October 21-22 event, before they were invited to play a “memory” game which determined who got first choice for their favourite coloured Edge.
When the test drive kicked off, reporters were asked to find locations that best defined the characteristics of Shanghai in their minds. The theme of the programme “Discover the Most”, asked that they rediscover the city in the SUV and share their unique Edge experience via Sina Weibo, the top micro-blogging site in China.
It was certainly a demanding task even for the knowledgeable reporters – driving around in the powerful Edge to find new places in a city with a colourful past, fashionable present and promising future.
During the discovery journey, a total of 108 posts were uploaded by the participants, generating more than 4,500 reposts and comments. Reporters left their footprints (or tyre-prints) at the city’s most famous landmarks and scenic spots representing the class and power of both the city and the SUV.
“The classiest place in Shanghai may not be the old villas, the paths under the shades of phoenix trees, or the glaring neon lights in Nanjing road,” wrote Wei Li, a photographer from World Traveller. “It is here, the estuary of Yangtze River. Driving
Edge gave us the freedom to gallop with no limitations when we crossed the First Bridge of Yangtze River with Chongming Island on the other side.”
Besides the on-road experience, Ford Edge’s well-equipped smart technology system and the comfortable interior design were widely appreciated by the drivers.
“I like SYNC very much. It’s such a well designed smart system compared with others,” said Yunyi Dong, director of the auto page of the Shanghai Times. “The interior is very spacious, especially the car boot – we even had lunch in there. I am also delighted to find that I can recharge my smart phone in Edge, which is usually not possible in other vehicles.”
As the only SUV and imported model in Ford China’s current product portfolio, Ford is holding a series Edge displays in the central business district and main shopping streets in seven top sales cities from September to November. In Shanghai, three Edge vehicles were displayed in the Grand Gateway Plaza and Super Brand Mall.
The next Ford Edge “Discover the Most” drive will be held in Guangzhou from November 11-12.
|Ford Edge takes Chinese journalists to unique spots in the fashionable and modern city.
||Ford Edge at Shanghai 1933 – a fashionable exhibition house converted from an old slaughterhouse. |
|Three Ford Edge vehicles displayed in front of the Grand Gateway Plaza.
||Customers test out SYNC in Ford Edge.|