BEIJING, China – Ford China kicked off the “Ford Edge – Discover the Most" programme in Beijing this week, with the goal of bringing customers together with the Ford Edge to discover the greatest things on offer in cities across the country.
The programme gives customers an opportunity to experience the “Powerful Inside Out” quality of this imported SUV, including its powerful engine, superior handling and innovative technology.
During the Beijing stop, the Edge convoy visited the “Bird Nest” Olympic Stadium, Yaoji (a popular local restaurant), and the famous bar area Sanlitun. The “Ford Edge – Discover the Most" journey will continue to drive the brand spirit embodied in the “Views on Edge” campaign through visits to Shanghai, Guangzhou, Chengdu, Hangzhou, Qingdao and Xi'an.
“Since its launch in the China market at the beginning of the year, Ford Edge has proved popular among consumers, which has deeply encouraged us,” said J.D Tang, marketing and sales service director, Ford China.
“Ford Edge owners are mature, strong and confident. They are wise and pragmatic, aggressive and dynamic, yearning for a free and easy life. The goal of this activity is to release them from the stress of their daily work and life, and enable them to discover the ultimate beauty of their urban life with new perspectives.”
“In the previous two ‘Views on Edge’ activities we held, we went out of the city to get rid of the daily hustle and bustle. This time, however, we set the programme in the urban environments we live in with an aim to re-discover places that are easy to be ignored and forgotten."
Customers that weren’t able to participate in the programme can take still take part through the “Discover the Most” game on Ford China’s official Sina microblog. Details are available at: http://www.ford-edge.com.cn
Since its launch in North America in 2006, Ford Edge has sold over 400,000 units, and is among the best in its class. In China, the SUV has gained recognition from the industry, winning several awards from domestic mainstream auto and fashion media.