COLOGNE, Germany – Ford Motor Company has been presented with a prestigious award in Italy in recognition of its contribution to education and social responsibility through Ford Driving Skills for Life, the company’s free training program for young drivers.
The 2013 Campus Mentis* Company Award honours innovative education projects that engage young Italians and was presented to Ford in Milan as Ford Driving Skills for Life instructors put the first European students through driver training this month.
“We are very proud to receive this significant institutional recognition for our Ford Driving Skills for Life training program,” said Domenico Chianese, chairman and managing director, Ford Italy. “This program underlines Ford’s commitment in promoting the culture of safety on our roads, contributing to building a future generation of responsible and conscientious drivers.”
First launched in the U.S. in 2003, Ford Driving Skills for Life is now being made available to 5,000 young drivers in Italy, the U.K., Germany, France and Spain before the end of 2014. The first European hands-on training sessions begin in the U.K., Italy and Germany this month, rolling roll out across other markets in November with further sessions planned throughout 2014 and beyond.
Ford Driving Skills for Life expert instructors provide hands-on training covering the leading factors in young driver car accidents: hazard recognition, vehicle handling, speed/space management and distractions.
Ford is investing €1.5 million in the first year of the scheme, which also offers an online web-based Driving Skills for Life Academy, reaching out to thousands more young motorists.