SAN JUAN, Puerto Rico – Visitors to the Puerto Rico International Auto Show are getting an up-close look at some of Ford’s newest vehicles.
During the two-week event, Ford is displaying its innovation across its vehicle lineup, which features better fuel efficiency, new styles and leading technology for the Puerto Rican consumer.
Among the vehicles on display are the 2014 Ford Fiesta ST and 2014 Focus ST sport models equipped with turbocharged EcoBoost engines, which deliver more performance with fuel efficiency, and the C-MAX Hybrid, which was introduced this year in Puerto Rico.
As part of the preparations for the Mustang’s 50th anniversary, Ford is exhibiting a timeline of photographs that showcase the muscle car’s history as a global and cultural icon. Avid Mustang fans can be part of the legend by creating a photograph they can share with their friends online. This will be one of several interactive displays that will allow attendees to learn more about the Ford vehicles on exhibition and the features that distinguish each one.
Ford is the leading American brand in Puerto Rico, where it enjoyed four years of continuous growth and a 96 percent increase in sales from 2009 to 2012. During the first nine months of 2013, Ford sold 6,989 vehicles, maintaining a 9.5 percent market share.
In August, Ford launched the 2014 Fiesta, the new model of the company’s best-selling auto on the island. In the first months of 2014, Ford will strengthen its offering for fleet clients with the arrival of the new Transit Connect.
“Our growth plan for Puerto Rico is not too different from Ford Motor Company’s plan in other countries,” said Pablo Haase Sánchez, Ford’s recently appointed managing director in Puerto Rico, Caribbean and Central America. “Ford has an advantageous position, a 110-year history of innovation, leadership in technology and products and community involvement, which will allow us to continue growing in the local market.”
Haase Sánchez told media gathered for the show he has high expectations for the Blue Oval in the local market. “I arrive in Puerto Rico at a time of great opportunity, to lead our brand toward achieving the market share we know we can reach,” Haase Sánchez said. “We are going to lead our growth plan in Puerto Rico, counting on all the support from Ford Motor Company and our local team, focusing on the segments of highest growth: subcompact cars, compacts, mid-size sedans and small utility vehicles.”
Haase Sánchez took the helm of Ford International Business Development Inc., in July and is responsible for sales, marketing and service operations for the Ford and Lincoln brands across the 24 countries in the Puerto Rico, Caribbean and Central America region. He has 13 years of experience at Ford in Chile and Argentina.
The Puerto Rico International Auto Show runs through Nov. 3.
Pablo Haase Sánchez, managing director, Ford International Business Development, Inc., Caribbean and Central America, addresses a gathering at this year’s Puerto Rico International Auto Show.