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 Ford Designer’s Labor of Love Provides Unique Incentive for Dealers

DATE: Will be calculated from "Release Start Date" field.

Ford Designer Mark Conforzi enjoys painting in his spare time.  One of his most recent works was a labor of love that he created for a unique dealer incentive program. 

Working on his own time during evenings and weekends for three weeks, Conforzi, lead designer for Ford Vehicle Personalization, created a 6-by-4-foot oil painting of the 2015 Mustang GT.  Once the painting was complete, it was photographed, duplicated and made into 550 30-by-50-inch limited-edition canvas lithographs museum-wrapped over wooden frames. 

Each lithograph was numbered and signed by Conforzi and used as a way to reward Ford dealers who purchased Ford Custom Accessory orders greater than $5,000.

"I devote my personal time to painting as it’s inspiring for me and I receive a lot of positive feedback from our dealers and customers who view my artwork," said Conforzi, adding that he chose the Mustang as the subject of his work in honor of the vehicle’s 50th anniversary this year. 


A total of 272 dealers satisfied the order requirement and many submitted orders well over $5,000 so they received multiple art pieces, which they were able to keep, give to employees or offer as gifts to customers.

The 550 copies of the original painting went quickly.  So Conforzi went back to work and created a second variant from his oil painting called “Mustang Indigo,” it was a monochromatic iteration done completely in a vibrant blue.

"I created that one as there’s currently a popular trend in the graphic world to transition imagery in this fashion,” he explained. 

The Mustang Indigo image was created digitally in Photoshop from the original artwork.  Three hundred lithographs were created, and digitally signed by Conforzi.  They were distributed to an additional 141 dealers who also satisfied the Ford Custom Accessory order requirement, with many again receiving multiple copies for additional sales. 

While creating the two art pieces consumed a great deal of Conforzi’s free time, he said he was inspired to do it. 

"I honestly learn so much whenever I create a new art piece, although it can be challenging," he said.  "I keep an open mind, however, and it allows me to acknowledge that there are no rules in painting and countless solutions to any one problem. The whole exercise keeps me motivated and inspired."

 
 

  

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8/13/2014 7:00 AM