DEARBORN - Ford delivered its best August electrified vehicle sales ever with more than 8,292 sales, up 288 percent over the same period a year ago. August marks the 11th consecutive month that Ford has achieved electrified vehicle sales records.
The C-MAX Hybrid was a key driver in helping Ford deliver its best August hybrid sales ever and continuing to establish Ford as a major player in the hybrid market, trailing only Toyota. Ford C-MAX hybrids sales jumped twelve percent in August over the previous month, with 3,032 units sold.
“Our dealers continue to tell us that the C-MAX Hybrid brings new customers to their showrooms, customers who previously hadn’t considered a Ford vehicle,” said C.J. O’Donnell, Ford electrified vehicles group marketing manager. “Customers love the outstanding all-around package that the vehicle provides, all while getting class-leading fuel economy.”
Nearly two-thirds of the sales came from conquest buyers, people who traded in other car brands. Highest on the trade-in list? Toyota Prius and Honda CR-V.
Strong C-MAX Hybrid sales continue to increase Ford’s presence in California, accounting for more than 30 percent of the brand’s hybrid growth in the west.
C-MAX Hybrid and Fusion Hybrid delivered sales records in key hybrid markets in August. Both vehicles recorded their best sales months ever in Washington, D.C., San Francisco and Seattle. Fusion Hybrid delivered its second best-selling month in Los Angeles, just two units shy of hitting its previous record, while C-MAX Hybrid delivered its best sales month year-to-date in New York, with sales up 35 percent over last month.
Ford’s plug-in hybrids also recorded record sales in August. Fusion Energi and C-MAX Energi delivered their best sales month year-to-date with 600 and 621 units sold, respectively, with nearly 50 percent of units sold in California.
The latest J.D. Power APEAL research, which measures the satisfaction that owners feel about their new vehicles, shows that Ford’s plan to offer a hybrid that gives hybrid drivers a vehicle that offers power and performance, fun to drive, and met their needs for carrying people and cargo is paying off. According to the data, C-MAX Hybrid is scoring high in power and refinement.
Engine responsiveness, smoothness, passing power/acceleration, interior quietness and visibility are all ranked significantly higher than the segment average.
Customers also reporting that the C-MAX Hybrid is “more luxurious” and “more innovative,” as well as more environmentally friendly.
Extending the Power of Choice
Ford announced earlier this week that it will offer a choice of three distinct electrified vehicles in European showrooms by 2014 to complement its line-up of fuel efficient gasoline and diesel powered vehicles.
Coming next year will be the new C-MAX Energi plug-in hybrid and the Mondeo Hybrid. They will join the Ford Focus Electric, a zero emission battery electric vehicle built in Saarlouis, Germany, and now on sale in Europe.