TAIPEI, Taiwan — Ford Lio Ho has kicked off its second wave of 2011 Driving Skills for Life programme, designed to train 1,000 more drivers as ambassadors to help promote safe and eco-friendly driving habits and skills around Taiwan.
"It's good to see business groups endeavor to promote correct driving practices among the public to create a safer driving environment on the road,” said Hsieh Chao-yi, executive secretary of the Road Traffic Safety Commission. "A good habit of driving, even a small move, works to protect personal safety and reduce traffic accidents."
Hsieh joined a press conference with around 50 journalists recently to help promote the latest DSFL wave. He was joined by pop singer Kuo Ching, the number one DSFL ambassador, to promote the programme, and she shared her experience after learning that many performers are involved in accidents while rushing to attend events.
"To protect yourself, fastening seat belts is absolutely crucial, not only for drivers but also for passengers seated in the front and the rear," said Kuo.
The latest DSFL programme, which will hold 26 half-day sessions until the end of February, is being supervised by the Road Traffic Safety Commission of the Ministry of Transportation and Communications, in cooperation with the Motor Vehicles Service Office (MVSO) in nine cities and counties.
“It's our commitment to build a strong business that contributes to make a better world," said Ford Lio Ho President Albert Li. “Being one of the leading automakers in Taiwan, Ford Lio Ho will continue to bring more DSFL training courses to more drivers and help make the roads in Taiwan safer and greener.”
The latest DSFL event has generated substantial positive publicity through several channels, including the Car Safety Association website, media outlets, radio, celebrity involvement and on Facebook. Since the second wave was announced, the Ford Taiwan Facebook page has added more than 3,000 fans to hit the 20,000 mark. Many fans who have already participated in the training sessions posted positive comments on Facebook and encouraged netizens to register for the programme.
DSFL was first introduced in Taiwan in 2009, with over 1,000 people trained in the programme in the past three years. A thousand more will participate in the latest DSFL event and become ambassadors of safe and eco-friendly driving.