DEARBORN - Ready Pa Tu Mundo (Ready for Your World) is the new social media platform where Hispanics can meet, interact and share Latino life using a combination of Twitter, YouTube and Facebook.
Ready Pa Tu Mundo (www.readypatumundo.com) was created with the Hispanic Ford Fiesta buyer in mind appealing to their sense of style and optimism for life. This is an important segment for Ford since Hispanics are twice more likely than non-Hispanic customers to purchase a car in this segment as their first vehicle ever or their first new vehicle. By creating this digital experience, Ford is opening a unique microsite for Hispanics to interact in Spanish, English or Spanglish thanks to a tool named "elslider", a slider device that allows language customization. Visit www.readypatumundo.com for more information.