MANILA, Philippines — Ford Philippines celebrated the continued expansion of its nationwide dealer network with the groundbreaking of the Ford Alabang and the opening of the new Ford Pampanga dealerships. Matt Bradley, president, Ford ASEAN, and Randy Krieger, president, Ford Philippines joined Ford’s dealer principals at both locations to help celebrate the milestones.
“The continued expansion of our Ford dealer network will help further drive our momentum in the Philippines, as well as help to support our overall, aggressive growth plans for the ASEAN region,” said Matt Bradley, president, Ford ASEAN. “In addition to the introduction of segment-leading One Ford vehicles, we are absolutely committed to further improving our customer experience, which includes customer convenience from an even wider network of nationwide coverage.”
The new Ford Alabang dealership is to be one of the largest Ford dealerships in the ASEAN region. Scheduled for completion in 2014, it will be strategically located along the Alabang-Zapote Road, and will cover 4,000sqm and boast a four-floor layout, with a 25-vehicle showroom and 80-vehicle servicing capacity.
“We are thrilled to start construction on the new Ford Alabang facility, which promises to be one of the largest facilities in the Philippines. Our investment in this new facility underscores our confidence in the One Ford plan, and will allow us to welcome even more customers into our showroom, providing them with our world-class customer experience,” said Paolo Borromeo, dealer principal, Ford Alabang.
Ford Pampanga, under dealer principal Levy P. Laus, is the second sales and service outlet built according to Brand@Retail II, Ford’s new global design standard which translates Ford’s brand pillars of Quality, Green, Safe and Smart to the physical space of Ford dealerships. The Brand@Retail layout and interface also helps deliver a new look and feel that is both comforting and customer-friendly.
Ford opened its first Brand@Retail II facility in October with the inauguration of Ford Cainta.
"We are very proud to open the doors of our new Ford Pampanga dealership and cater to our growing customer base in central Luzon. We look forward to bringing even more class-leading Ford vehicles and quality service to our expanding base of loyal Ford customers,” said Levy P. Laus, dealer principal, Ford Pampanga.
In October, Ford celebrated the opening of Ford Cainta, and announced the opening of 12 additional dealerships over the next six months. This will bring the total number of authorized Ford dealerships to 35 in the Philippines.
“Ford is committed to an aggressive growth plan in the Philippines, which will be supported by the continued introduction of global One Ford vehicles, the further expansion of our Ford dealer network, and the commitment of our dealers to continue providing an unmatched and world-class customer service experience," said Randy Krieger, president, Ford Philippines.