COLOGNE, Germany - Ford of Germany has announced strong commercial vehicle results for the first half of 2013, recording a market share of 8.6 per cent – its best performance for this period since 1998.
In the first six months of the current year 11,760 Ford commercial vehicles were registered in Germany – a drop of 1.1 percent compared with 2012 but far less than a 7.0 per cent ,fall in the sector overall.
Ford also bucked a downward trend in new car registrations in Germany for the first half of 2013 .While the overall industry with 282 913 new car registrations, according to the Federal Motor Transport Authority (KBA) in June fell by 4.7 percent, Ford registered 20,601 vehicles, an increase of 8.6 percent.
Ford’s car market share in Germany in June was 7.3 per cent, which represents an increase of 0.9 percentage points compared to the same month last year. Ford retail sales also improved in June with Ford achieving a market share of 7.1 percent - an increase of 3.4 percentage points to June 2012.
"With new, attractive products in the passenger car and commercial vehicle segment and a comprehensive new sales strategy we have been able to successfully assert ourselves against the trend in the automotive industry," said Wolfgang Booms, Marketing and Sales, Ford-Werke GmbH.
One of the top performers for Ford was the new Kuga with 2,277 vehicles registered in Germany in June - 29.4 percent more than first generation Ford Kuga achieved in the same period last year.