BANGKOK, Thailand — Ford Thailand held a special session of its Driving Skills for Life (DSFL) programme for employees and their families in Bangkok last weekend – helping to celebrate five years of the award-winning campaign in Thailand and the company’s efforts to raise awareness of safe driving.
More than 1,700 licensed drivers have participated in DSFL training this year, bringing to 6,000 the total number of drivers in Thailand who have participated free-of-charge since the global campaign was launched locally in 2008.
Ford employees and their families were the latest to participate in Ford’s corporate social responsibility (CSR) programme that aims to raise awareness of safe and fuel efficient driving techniques through classroom and practical learning.
“Road safety is a very serious issue in Thailand, and something that is very close to our business, so we’re proud to continue offering the Driving Skills for Life programme to Thai drivers, including our employees and their families," said Yukontorn ‘Vickie’ Wisadkosin, vice president, Marketing, Sales and Service, Ford Thailand.
“By providing drivers with DSFL training, we’re helping to make them more aware of their driving habits, become better acquainted with safe driving techniques, and achieve better fuel efficiency, which means less impact to the environment,” she added.
This year, Ford has organised 18 training sessions for licensed drivers in different locations around Thailand, including Bangkok, Nakhon Ratchasima, Sakon Nakhon, Surin, Nan, Nakhon Prathom and Hua Hin.
Special training sessions during the year included an exclusive DSFL session with employees from the Bank of Thailand for the second consecutive year, as well as two special sessions for readers of Thailand’s leading automotive news websites.
Ford also continued its ongoing DSFL partnership with the JorSor 100 radio programme, which helps raise awareness of safe driving practices through the airwaves, as well as helps attract its listeners to DSFL sessions that are open to the general public.
“Reducing the number of traffic fatalities and injuries by emphasising the importance of safe and defensive driving remains the key mission for Ford’s global Driving Skills for Life campaign across the company’s global markets,” said Yukontorn.
Ford Thailand was among the first markets in the region to launch Ford’s DSFL programme. Ford now offers DSFL in markets across the Asia Pacific and Africa region, including in Indonesia, the Philippines, Vietnam, China, India, Taiwan, and South Africa.
The DSFL programme was recognised regionally last year in the ‘CSR’ category at the Holmes Report's first-ever Asia Pacific SABRE Awards.