DEARBORN - The Ford Mustang will soon become the newest member of a very exclusive club: Vehicles in continuous production for 50 years. To help mark this milestone, more than 20 companies have already signed up to sell products including watches, pinball machines, T-shirts, model cars and more that celebrate the Mustang’s first 50 years.
“During its first 49 years of production, Mustang has come to evoke a variety of emotions in our customers – freedom, independence and being true to one’s self – just to name a few,” said John Nens, manager, Global Brand Licensing. “We’re marking this Mustang milestone with a distinctive collection of licensed products from select manufacturers that will carry the unique Mustang 50 Years logo.”
All of the new merchandise will be easily identified with a custom logo that celebrates 50 years of Mustang. The design team, led by Chief Creative Officer J Mays, held an internal competition to create an icon for the occasion.
The winning logo crafted by designer Michael Thompson features the Mustang’s trademark galloping pony in silhouette over the characters “50 YEARS.” This new icon has a clean and sophisticated appearance in either white on black or black on white. Only 50 companies will be licensed to create products bearing this special logo including high-quality die cast models, video games, watches and apparel.
“The 50 Years logo is bold and purposeful, and everyone’s immediate reaction is, ‘That’s Mustang,’ and it’s not just because they recognize the pony,” said Steve Ling, manager, Car Marketing. “It’s the whole look and feel. The most impressive thing about celebrating 50 years of Mustang is the fact that fans are the ones driving this.”
From the Tuskegee Airmen to 50 Years of Mustang
Celebrating its centennial this year, Union, N.J.-based Schott NYC was one of the first manufacturers to sign on for the 50 Years licensing program. Irving and Jack Schott established their company the same year Ford began producing the Model T on the first moving assembly line.
During World War II, Schott NYC turned its entire capacity to making sheepskin bomber jackets, leather flight jackets and peacoats for American soldiers, sailors and pilots fighting overseas. Among those who went into battle in Schott jackets were the pilots of the 332nd Fighter Group, better known as the Tuskegee Airmen.
Chief Operating Officer and fourth generation family member Jason Schott says, “I can’t think of a better partner with whom to celebrate our 100th anniversary. We are honored to collaborate with an iconic family business that shares our commitment to domestic production.”
While the Ford Mustang is classically identified with the wild horse of the American West, it was actually named for the famed North American P-51 fighter plane, the preferred mount of the Tuskegee Airmen in the final year of the war.
Over the next half-century, theSchott Perfecto leather jacket figured prominently in iconic images of Marlon Brando, James Dean, Peter Fonda, the Ramones and Bruce Springsteen. Today Jay-Z, Lady Gaga and Adam Levine can all be spotted in Schott jackets.
Over upcoming weeks and months, other Ford licensees also will reveal a variety of Mustang products featuring the Mustang 50 Years logo to mark this special moment in automotive history and kick off the next 50 years of Mustang.
“The Mustang attitude of freedom and mobility is universal and enduring, and fans around the world will be honoring that heritage with numerous celebrations as we move forward,” said Ling.