DEARBORN - The company has joined PBS to support their landmark three-part, six-hour documentary series LATINO AMERICANS as a major corporate funder. Ford’s underwriting of this program, the first major documentary series for television to chronicle the rich history and experiences of Latinos in the United States will feature Ford’s Spanish-language campaign, ‘Si todo fuera como un Ford’ (If Everything Was Like a Ford) launched Earlier in 2013.
“This is one of the most complete documentaries that anybody has done about Latino Americans, a true tribute to our community and roots” said David Mondragón, general marketing manager for Ford and Lincoln. “We are thrilled to be part of this series and celebrate Hispanic Heritage Month acknowledging the contribution of millions of Hispanics to the United States”.
The show LATINO AMERICANS, led by Emmy Award-winning series producer Adriana Bosch and narrated by Benjamin Bratt, documents the evolution of a new “Latino American” identity from the 1500s to present day. It featuring interviews with approximately to 100 Latinos from the worlds of politics, business and pop culture — including Herman Badillo, Dolores Huerta, Gloria Estefan and Rita Moreno — as well as deeply personal portraits of lesser-known Latinos. LATINO AMERICANS will air nationally on PBS on three consecutive Tuesdays — September 17, September 24 and October 1, 8-10 p.m. ET (check local listings). It will also be broadcast nationally in Spanish on Vme, the Spanish-language channel on public television over six consecutive Fridays beginning on September 20.