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 Ford Celebrates 17-Year Commitment to Fighting Breast Cancer

DATE: Will be calculated from "Release Start Date" field.

Editor's Note:  Look each Monday in October for @Ford Online to profile some of Ford's own breast cancer survivors…the company's very own Warriors.

DEARBORN - October is National Breast Cancer Awareness Month, and Ford will celebrate its long-standing commitment to fighting the disease that claims the lives of more than a half million people each year with a month-long series of activities beginning with the symbolic lighting of Ford World Headquarters on Saturday, Oct. 1.  The building will be lit each night of the month to honor those whose lives have been touched by breast cancer.

“Breast Cancer Awareness month is the perfect opportunity to reinforce Ford’s Warriors in Pink messaging that early detection saves lives,” said Tracy Magee, Ford Primary Brand Experiential Marketing manager, adding that Ford’s commitment goes well beyond the month of October. 

“We recognize the strength and courage it takes to deal with breast cancer 365 days a year through our Komen Race for the Cure sponsorship, media partnerships, the sale of Warriors in Pink apparel at www.fordcares.com and many other outreach programs,” she said.  

This year, Ford marks its 17th year of support for Susan G. Komen for the Cure®. To date, the company has dedicated more than $110 million to help raise awareness and support the fight against breast cancer.

“I encourage people to learn more about the benefits of early detection and spread that message to their loved ones,” said Magee.

Warriors in Pink Activities Planned for October 
Warriors in Pink will host activities every Thursday during the month of October at lunchtime – 11:30 a.m. to 1 p.m. – at the following Ford locations: 

 


Symbols of the Warrior (click to enlarge)
• iTek, Oct. 6
• World Headquarters, Oct. 13
• Regent Court, Oct. 20
• Product Development Center, Oct. 27

 

 

The celebrations will include spray-on tattoos of your favorite Warriors in Pink symbol, photo opportunities and Warriors in Pink apparel sales.  The Warriors in Pink gear also is available for purchase year-round at www.fordcares.com, and 100 percent of the net proceeds benefit Susan G. Komen for the Cure.

 

 

Warriors in Pink Collaborates with Lifetime Television to Present Five
Tune in to Lifetime Television on Monday, Oct. 10, at 8 p.m. to see the premiere of the new Lifetime original movie Five, which was produced in collaboration with Warriors in Pink.

 

Five – directed by Jennifer Aniston and Demi Moore among others – is a two-hour movie comprised of five short films that explore the impact of breast cancer on five very different women.  The films use humor and drama to focus on these women and their lives at different stages of their diagnoses.

One of the main characters in the movie dons a Warriors in Pink scarf and tote as a show of support for her daughter’s struggle with the disease and mentions in the storyline that Warriors in pink gear is available online.  In addition, the Warriors in Pink campaign is featured in a short behind-the-scenes segment at the conclusion of the movie that includes exclusive footage from the film.

Aniston designed an exclusive T-shirt – with an illustration relating to the movie on the front and Warriors in Pink symbols on the back – which is available at www.fordcares.com.  All proceeds from the sales of the T-shirt benefit Susan G. Komen for the Cure. 

  

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9/30/2011 12:00 AM